Ayurvedic Alchemy
Who We Are and What We Stand For
At Ayurvedic Alchemy, we're not just another wellness brand – we're a holistic wellness movement dedicated to democratising sustainable self-care for all.
Guided by the ancient wisdom of Ayurveda, we're on a mission to reconnect individuals with their innate wellness potential.
Our Approach
Understanding You
We don't just see our customers; we understand them. By blending modern well-being practices with Ayurvedic principles, we offer a holistic approach to self-care that addresses physical, mental, and spiritual health.
Ancient Wisdom, Modern Solutions
Ayurveda, a 5,000-year-old science, teaches us that true wellness arises from the harmonious integration of mind, body, spirit, and environment. By treating the root causes of imbalance and illness, we help individuals achieve sustainable well-being and lead more fulfilling lives.
Lifestyle Medicine
Think of Ayurveda as the original lifestyle medicine – it's all about creating healthy habits that optimise digestion, metabolism, and immune function. Through personalised recommendations tailored to each individual's unique constitution, we empower our customers to prevent and reverse disease while enhancing daily well-being.
Our Mission
Our mission is to empower individuals to take control of their own health and well-being. By providing personalised, holistic solutions that align with their lifestyle, we aim to revolutionise the way people approach self-care and wellness.
Giving Back
We believe in the power of giving back and support communities through our Ayurvedic Alchemy Global Giving Foundation.
This year, we're proud to partner with the Magic Moments Foundation, empowering youth around the world to realise their full potential and create positive change in their lives and communities.
By choosing Ayurvedic Alchemy, you're not just investing in your own well-being – you're joining a global movement dedicated to holistic health, sustainability, and social impact.
Together, let's unlock the transformative power of Ayurveda and create a healthier, happier world for all.
Our Vision
Empowering Individuals
We envision a world where individuals take personal responsibility for their physical, mental, emotional, and spiritual health, guided by the wisdom of Ayurveda.
Quality and Sustainability
We're committed to producing the highest quality Ayurvedic products using certified organic herbs that are sustainably sourced and fairly traded.
Education and Inspiration
Through high-quality educational content, we aim to educate, inspire, and motivate our customers on their wellness journey.
Customer Satisfaction
We're dedicated to providing excellent customer service and ensuring guaranteed satisfaction with every interaction.
Global Reach
By bringing Ayurveda into the homes of 10 million people worldwide, we aim to change the generational cycle of unhealthy lifestyles and promote holistic well-being for all.
Our Values
Honesty, Dignity, and Respect: We value the infinite potential inherent in all humanity and treat our customers, vendors, and coworkers with honesty, dignity, and respect.
Quality: We strive for excellence in everything we do, continuously improving the quality of our products, services, and support.
Growth of Knowledge: We support innovation and progress through ongoing training and education, fostering a culture of creativity and resourcefulness.
Sanctity of Nature: We respect the beauty and sanctity of nature, minimizing our impact on the environment through the use of natural ingredients and sustainable practices.
Fiscal, Social, and Environmental Responsibility: We are committed to serving our customers while acting in a socially responsible and environmentally sensitive manner, ensuring our survival and success for generations to come.
About Ayurvedic Alchemy
Who founded Ayurvedic Alchemy?
Ayurvedic Alchemy was founded by Serena Mulder and Stephen Brady - a powerful partnership of ancient wisdom and modern innovation.
Serena, one of Australia's few Chopra Certified Ayurveda Instructors with over two decades in holistic wellness, brings deep expertise in Ayurvedic healing, the SACRED Method, and personalised wellness. Her mission is to make ancient Ayurvedic wisdom accessible, modern, and sustainable for everyday life.
Stephen brings expertise in logistics, product development, and procurement, ensuring every Ayurvedic Alchemy product meets the highest standards of quality and sustainability. After Ayurveda transformed his own health and wellbeing, he became passionate about making these life-changing practices available to others through beautifully crafted, accessible products.
Together, they've built Ayurvedic Alchemy as a bridge between timeless healing traditions and the practical needs of modern life—bringing sustainable self-care into homes across Australia and beyond.
Where are your products made?
All Ayurvedic Alchemy products are handcrafted with love in Australia, using certified organic, sustainably sourced, and fairly traded ingredients.
Do you give back to the community?
We’re both volunteers with the SES (State Emergency Service), with combined service of 15 years.
Event Sponsorships: Supporting community wellness events, women's circles, and holistic health gatherings by providing product donations, workshop facilitation, and educational resources.
Product Access Program: Providing free Ayurvedic self-care products to individuals and families who cannot afford them but would benefit from natural healing support. If you or someone you know needs support, please reach out to hello@ayurvedicalchemy.com.au with discretion and care.
Community Partner Support: Collaborating with local wellness practitioners, yoga studios, and community organizations to make Ayurvedic education and products more accessible.
When you choose Ayurvedic Alchemy, you're joining a movement where wellness is a right, not a luxury - and every purchase helps us extend that gift to others.
What makes Ayurvedic Alchemy different?
We're not just another wellness brand - we're a holistic wellness movement.
What sets us apart:
Personalised to YOU: Not one-size-fits-all, but tailored to your unique body type and current needsNo Sanskrit, No Confusion: Ancient wisdom translated into modern, accessible languageSeasonal Support: Your needs change—our Retreat Boxes change with youPremium Quality: Certified organic, sustainably sourced, handcrafted in AustraliaEducation-First: We empower you with knowledge, not just productsCommunity-Driven: We give back and support global wellness initiatives